Marketing My Home For Sale

Custom Marketing Plan Example

Section I.     Introduction & Objectives

Section II.  Benefits & Challenges

Section III.   Inspections & Suggestions
Section IV.   Marketing & Advertising Overview
Section V.    Marketing & Advertising Proofs 
Section VI.   Showtime! - Buyer Showings
Section VII.  Communication, Feedback & Offers
Section VIII. Location, Market Conditions & Price
Section IX.   Commissions - Dollars & Sense
Section X.    Conclusion

Benefits vs. Features:

The difference between benefits and features is a key part of our marketing strategy. Features such as the number of bedrooms and bathrooms a home has, are in large part the focus of 99% of a residential real estate agent’s marketing plans. This is a mistake. Our campaign is focused on the benefits the home offers to a buyer. The benefits wrapped up within a home are ultimately what makes a buyer purchase a home, not the features. Features can be changed by remodeling or re-creating an existing structure. Benefits usually cannot be modified and are based on location. Our strategy of focusing on benefits within our marketing has been well proven to attract offers for our sellers. Therefore, much time and thought is taken to specifically pinpoint what is most beneficial to a buyer about a given home.

Benefits of Your Home

We believe the top 5 benefits that will be most attractive to a buyer are:

1. The 180° panoramic view
2. The home’s close proximity to one of the best parks in San Diego, including the ability to walk to town.
3. The location to the shops and restaurants in your neighborhood
4. Vacation rental income possibilities
5. Great school district with high scores
6. Secure environment and safe neighborhood

If you feel there are benefits that have been overlooked, please share them with us.

Challenges

There will always be challenges when it comes to selling a home. Thankfully, we have identified the solutions necessary to overcome these challenges. To date, feedback from the open houses has revealed factors that have deterred buyers from writing offers.

We have identified two primary reasons from the potential buyers that were interviewed:
1. Negative perception of privacy (the so-called “fishbowl” feeling).
2. One car garage and availability of storage

Solutions

We plan to address these objections by making a suggestion to the HOA to plant additional landscaping on the side of the building. In addition, we will mention that the windows have a reflective coating that allows for greater privacy. We will also suggest silhouette blinds from Hunter Douglas that allow the buyer to look out but prevent others from looking inside the home. We plan to address the storage issue by presenting rental rates and locations of nearby storage facilities. We also plan to solicit bids from closet organizing specialists (such as California Closets) to increase the home’s overall potential storage capacity.

Keep reading the custom marketing plan example.... (Section III. Inspections & Suggestions)

Interested in a Custom Marketing Plan for your San Diego home?

Call us today at 858-342-9292 or simply fill out the form below to schedule an appointment with one of our San Diego listing agents to see what AARE can do for you. We have sold hundreds of homes in San Diego over the past 15 years using our custom marketing plans. We have four offices throughout San Diego and cover every neighborhood in the county. Please do not miss our client testimonials, they speak for themselves!